FranchiseAir · Centre of Franchise Knowledge
Listen to the interviews
Every conversation in the series as audio, newest first, with the people who have spent their careers in franchising. Each one has a full transcript on its page.
John Pratt, Liam Wilson, Andy Cheetham, Farrah Rose, Clive Smith, Ken Rostron, Tom Hill.
6 conversations, newest first
Read them insteadEpisode 6 · · 23 min
Franchise Disputes: Do a Deal, Don't Send a Message
John Pratt, founder, Hamilton Pratt
Franchise lawyer John Pratt on disputes: where they start, why terminating a franchisee should end in a deal, post-termination covenants after Drain Doctor, and when to settle.
Episode 5 ·
The Management Service Fee: Clarity Beats the Percentage
Liam Wilson, director, Elevate Accountancy
Liam Wilson of Elevate Accountancy on the management service fee: the models, why the rate should come from the network's own economics rather than a competitor's, what 'a percentage of turnover' has to spell out, how to collect it, and why clarity matters more than the rate.
Episode 4 · · 22 min
Becoming a Franchisor: Franchise What Already Works
Andy Cheetham, founder, Lime Licensing Group
Andy Cheetham of Lime Licensing Group on the decision to franchise: the profitability and replicability tests, what has to exist before franchisee number one, how long it takes, what it costs, and why the first three are your worst three.
Episode 3 · · 35 min
International Franchising: Preparation Beats Size
Farrah Rose, head of international franchising, The Franchising Centre
Franchise consultant Farrah Rose on taking a franchise international: knowing when you're ready, choosing a first market, and why preparation beats size.
Episode 2 · · 28 min
Franchise Recruitment: Grant a Franchise, Don't Sell It
Clive Smith, director, Franchise Focus
Franchise consultant Clive Smith on recruitment: why granting beats selling, how to spot the wrong candidate early, and how fast a network should grow.
Episode 1 · · 28 min
Franchise Development Plans: Realistic, Not Hopeful
Ken Rostron, partner, The Franchise Company
Franchise consultant Ken Rostron on development plans: where the numbers should come from, growth a network can support, and two expensive planning mistakes.
Every conversation is recorded with the guest's agreement and published once they've approved the transcript. New ones arrive roughly monthly.
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